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 Effective Publicity and Retail Strategies: A two-part panel – Books BC

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Effective Publicity and Retail Strategies: A two-part panel

Publishing and bookselling in Canada has fundamentally changed during the past two years. Extended production times for printing, earlier selling appointments with retailers, longer lead times for media and publicity, and competition for capturing consumer attention for books continue to be issues that all publishers face. Now—more than ever—effective and efficient communication between publishers, publicity staff, sales reps, and booksellers is key to ensuring stronger sales and revenue generation when it comes to selling Canadian published books. Join us for two panel discussions with key players on topics ranging from effective email strategies for publicity staff; the use of online catalogues by sales reps; the most effective media and publicity influencers; and how booksellers use reviews, blurbs, and other publisher supplied marketing information.

Program

1:00-1:15–arrival & welcome, housekeeping 1:15-2:45–first PD session: Retail Strategies With guest panelists Ali Hewitt (Ampersand), Andrew Taubman (Indigo), Jessica Walker (CIBA); moderated by Don Gorman (Rocky Mountain Books) 2:45-3:15–intermission with tea and coffee served 3:15-4:45–2nd PD session: Publicity Strategies With guest panelists Jeanette Ageson (The Tyee), Lisa Escudero (Creative BC), Megan Jones (Greystone), Curtis Samuel (Touchwood), moderated by Leslie Bootle (Orca Book Publishers) 4:45–wrap-up and invitation to ABPBC Publishing Awards night Please find the full program guide and schedule here.

Register here.

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